AFR Summit Series

The Australian Financial Review Summit Series are events attended by key business and political leaders in Australia. They address national issues such as banking, government services and higher education. 

As a major sponsor, Deloitte's ‘green space’ provides attendees a platform to network, a place to learn about Deloitte's offerings and even a spot to grab a coffee. To ensure brand consistency and recognition, we developed a visual language used across the series in formats ranging from animation to event branding, presentations, and take-away materials.

The creative concept is an interpretation of the letters A, F and R to create shapes, or building blocks. These blocks not only represent resilience, adaptability, and different perspectives but also the opportunities for our leaders to shape and build our nation.

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Gender gap ad